In January 2018, WhatsApp unveiled a new app designed to help small businesses operate. Named the WhatsApp Business, the app, along with more features, allows start-up business owners to interact more with their customers.
However, many users still do not know what the differences are between the two versions of WhatsApp. That’s why in the continuation of this text, I will tell you about the differences between WhatsApp and WhatsApp Business.
Different logo between WhatsApp and WhatsApp Business
Perhaps the first obvious difference between WhatsApp and WhatsApp Business is the logo of the two apps. In general, the phone icon is removed from the WhatsApp business logo and replaced by a letter “B”.
Identify chats
Also, if your business account receives a new message, WhatsApp will remind you with a small bar that the subject of this discussion is completely working.
Business description
In WhatsApp Business you can create a page suitable for your business and include information such as address, business description, business hours and location. Thanks to this, customers can easily find out the details of your business, and as a result, you will spend less time explaining more.
Quick Answers in WhatsApp Business
WhatsApp Business also has an interesting feature called Quick Reply that allows you to respond to a series of messages much faster. Thanks to this, you can use predefined answers to answer some frequently asked questions and save yourself a little more time. To use ready-made answers, just use the “/” key and select one of the ready-made answers.
Welcome
In addition, WhatsApp Business lets you set up a welcome message for your new customers. By doing this, anyone who sends a message to your business account will automatically receive a predefined message, the text of which should better represent your business.
Notification of non-service
Another interesting feature of WhatsApp Business is the Away Message feature, with which you can set a unique message for times when you are not in service, to be sent to clients during those hours.
labeling
To differentiate chats, WhatsApp Business allows you to tag them. Thanks to this theme, you can easily put different tags on different chats and categorize them this way.
More detailed search in WhatsApp Business
In addition to all the additional features of WhatsApp Business, I must also mention that in this application, you are able to search more accurately among your chats. This means that you can consider filters and limit the search interval before you start the search process to get to what you are looking for sooner.
Short link
Like regular WhatsApp, WhatsApp Business can create a dedicated short link for each user. Of course, unlike the regular version, WhatsApp Business does this automatically so that customers can easily find and touch these short links to connect to the sales portal of sellers.
Create an account with landlines
Apart from all this, contrary to the rules that govern the regular version of WhatsApp, in WhatsApp you can create an account even with landlines.
catalogues
The capability of catalogs in WhatsApp Business helps business owners to better introduce and present their services or products. Thanks to this feature, different products can be displayed along with images, price tags, descriptions and direct links to landing pages.
Security differences
Both versions of WhatsApp use universal encryption; As a result, users can ensure the privacy and security of their information. However, the standard version of WhatsApp has stricter privacy standards and cannot access messages, contacts, location details, and attachments. On the other hand, WhatsApp Business accounts can collect customer information to improve the shopping experience.
Cart
Shopping cart feature is one of the key points when interacting with business-related user accounts. Stores that offer several types of goods or services to their customers at the same time can get the most out of this feature. For example, when interacting with a clothing store, confectionery or restaurant, after reviewing the catalogs and selecting the desired products, you can send them all in a single message to the admin or store owner. As a result, small businesses will be able to meet their customers’ demands more easily and accurately, and significantly reduce error rates when ordering.
Statistics related to messages
WhatsApp Business Messaging Statistics is a unique feature that can provide valuable information for business owners. Users can check the messages based on the internal criteria of the application such as the number of sent and received items, the amount of delivered messages and the ratio of read messages. But in ordinary WhatsApp, such a feature is not seen in an advanced and centralized way, and information about messages is provided to users in a limited way.
In-app payments
WhatsApp internal payment capability called WhatsApp Pay allows sending and receiving money between users within chats. It is very easy to use and uses a UPI pin to secure transactions. But WhatsApp claims that it does not store users’ bank card information in any way.
Information list
The Broadcast list feature is very similar to email reporting. Of course, this feature can only send messages to users who have already interacted with the business account, and new people can not be added. There is also a maximum limit of 256 accounts, which is not mentioned in the paid version of WhatsApp Business.
Application programming interface
WhatsApp Business provides an API for large businesses. This feature helps medium and large companies to develop custom automation and bot manufacturing capabilities. To create an account with such a feature, you can only apply through WhatsApp Business Solution Providers, which is a non-free platform based on the number of messages transferred. Some of the special features of this platform include sending group messages to an unlimited number of users, adding multiple user accounts to interact with messages, connecting to CRM to manage conversations, accessing advanced statistical information and reports, interacting with other apps, receiving a green tick on He mentioned the profile and the use of bats to gather customer experience.
Bots are one of the features that can be developed by WhatsApp Business API.
| WhatsApp Business | ||
| Design and platform | Erlang – FreeBSD | Erlang – FreeBSD |
| logo | Contact icon | Has the letter B |
| Cost | Free | Free and paid |
| access | Android and iOS | Android and iOS |
| profile | Simple details | Additional business description |
| Security | Global encryption without data collection | Global encryption of customer information collection |
| Cost and number of messages | Free and unlimited | Free group post restrictions |
| Labels | does not have | has it |
| quick answer | does not have | has it |
| Notice of non-service | does not have | has it |
| Welcome message | does not have | has it |
| Statistical report of messages | Limited | Professional in advanced free mode in the paid version |
| Share links | Direct link to conversation | Direct link to the conversation Short links |
| Web version support | has it | has it |
| Suitable for | Personal use | Small and medium businesses |
Frequently Asked Questions About WhatsApp Business
What is WhatsApp Business?
WhatsApp Business is a version of WhatsApp messengers that, in addition to having more features, allows start-up business owners to interact more with their customers. WhatsApp Business has special capabilities.
What are the capabilities of WhatsApp Business?
WhatsApp Business features include a different logo, chat identification, business description page, quick responses, welcome, non-service notifications, tagging and short links.
What are the advantages of WhatsApp Business over WhatsApp?
The advantages of WhatsApp Business over regular WhatsApp include better customer service, automatic start of conversations, automatic messaging, quick replies and message templates.
Is it possible to use ordinary WhatsApp and business on one mobile at the same time?
Fortunately, users can install both WhatsApp and WhatsApp Business applications on their device at the same time; But to use each, they must use a separate number. For this reason, using phones with dual SIM support can make the job easier when registering.
Can I use a number for WhatsApp and WhatsApp Business?
Users will not be able to use the same mobile number for both WhatsApp and WhatsApp Business accounts. If you use your WhatsApp mobile number to create a business account, a regular account will change to a business account.
Is it possible to change a regular WhatsApp to a WhatsApp business?
Yes, you can change your regular WhatsApp account to WhatsApp Business. To do so, all you have to do is select the mobile number connected to your regular account after installing the WhatsApp Business application to change the nature of your account.
Is regular WhatsApp better or WhatsApp Business?
WhatsApp Business is developed with a focus on businesses and provides useful capabilities for them; For example, you can share your business description with other people along with contact information and business hours. A typical user conversation is slightly different from a WhatsApp business account, and businesses can collect limited information to enhance their customers’ shopping experience.
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Source: Guidingtech
