While most people believe that Apple is the most hated brands in the world, it seems that this not-so-attractive title belongs to Microsoft because users in 22 countries hate the tech giant more than any other company. Rave Reviews, using the SentiStrength research tool, has evaluated more than one million positive and negative tweets related to various brands. This rating does not include all brands with less than 10 controversial tweets.
The result of this evaluation is divided into two parts of the most hated brands in the world and the United States. In the field of technology companies, Microsoft has been by far the most hated brand in 22 countries, including the United States. By comparison, only 24 countries have expressed their hatred of Google and Facebook. Of course, it’s not bad to know that Facebook has the highest hate rate in a country (85% in Hong Kong), and this number for Apple in Ireland and Pakistan was 73% and 64%, respectively. Also, for unknown reasons, the people of Zimbabwe seriously hate Pepsi.
In the category of the most hated brands in the United States, Uber was able to take first place. This assessment does not place Uber in the category of technology companies, while Uber has tried to be recognized as a technology company to avoid the rules and regulations of transportation services. Lego was the second most hated company in the United States. Sony, which, like Uber, is not a tech company, is next. The Japanese giant has also been the most hated company in Canada.
In the field of video games, Ubisoft has succeeded in creating the most hatred among users in 23 countries. However, the focus of user hatred in the United States, Australia, and Canada has been on the creator of our Pokemon role-playing game series, Game Freak.
The Dominoes brand is the most hated fast-food brand in the United States and the United Kingdom, and KFC has been hated in many countries.
What do you think about the most hated companies in the world? In your opinion, which of the famous brands’ vacancy is felt in this section? Share your comments with us.
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