Liz Lee, LinkedIn senior product manager, announced that LinkedIn intends to eliminate the possibility of leaving a story on the platform in the current way by the end of September 2021. According to Verge, the style of LinkedIn stories is similar to Snapshot videos, and the test phase of this feature was created in February 2020 on LinkedIn. After researching its users’ performance, LinkedIn stated that users are not interested in short-term video content, citing this as one of the reasons for removing this feature.
Lee Liz said:
At first we thought users were not interested in keeping informal videos in their profiles, and the shortness of these videos increases users’ courage to post content; But surveys show that users prefer to create their personalities, expertise, and career stories more intimately in the form of enduring videos.
Twitter surveys, like LinkedIn, showed that users did not respond to ephemeral videos as expected, and Ilya Brown, Twitter’s vice president of product, said in a Twitter post: “But after the introduction of this feature, we saw different results.”
The removal of these two features from these two platforms shows that short-lived videos are not very popular on social networks; However, it seems unlikely that Snapchat or Instagram will decide to remove story capability from their platforms, at least in the near future.
How much do you Wironal users use the LinkedIn story feature? How will removing this feature affect LinkedIn?
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