How to make trending videos on Instagram? Posting Instagram videos is a great way to engage and increase your audience, but have you ever wondered how to maximize your audience’s engagement? If you have just started your business in any field on Instagram or you are interested in working in this popular social network, follow us to introduce you to tips and tricks that will help you make more attractive videos. .
How to make trending videos on Instagram
When creating Instagram videos, features such as duration, filter and people tags can be added. All of these features are designed to make the content generated more engaging to the audience and, as a content creator, help you increase your interactions with your followers. Here are 9 ways to make your Instagram videos more engaging, making it easier for people, both followers and those who are not yet following you, to interact more with your content.
1- Choose the trendy and popular topics for your videos
Instagram gives you complete freedom to choose the subject of the video you want to publish. But the main question to consider is whether your followers or friends will be interested in your Instagram videos? If you ask yourself this question before publishing any video post, you will be more careful in choosing your topics and videos. Keep in mind that choosing popular topics will often be the right choice to make your account more visible.
Instagram also lets you post long videos; This is exactly the opportunity you have to take advantage of and produce in-depth videos with hot topics. You can also search for popular and trendy hashtags on Instagram and Google. For example, if your friends are often interested in superhero movies, you can check out one of the latest movies in the field.
2- Make a video yourself
If you want to share Instagram videos, make them yourself because imitating or copying popular or other people’s content may appeal to others at first but not to the end. You can be inspired by other people’s topics or videos, but your videos must be authentic and made by yourself.
Another point that you must pay attention to is what message your Instagram video contains. Your video may contain comments that are inconsistent with public opinion, but the point is, the information should not be inaccurate or misleading in any way. For example, you should not post anti-misinformation information on Twitter on Instagram. If you do not have enough confidence in your information or you have doubts, it is better not to include it in your video.
3- Pay attention to the specifications of your Instagram video
When uploading your Instagram video content, you should pay attention to the following to bring the best user experience to your followers.
First of all, your video must be in MP4 file format with a minimum resolution of 720 pixels. In addition, the content should be from 60 seconds to an hour.
If you are uploading content using your mobile phone, this will take up to 15 minutes; However, if you use a computer to upload, this time will increase to one hour.
There are also restrictions on the size of the uploaded video, which vary depending on the length of the video you intend to publish. For example, the size of 60-minute files can be up to 3.6 GB; However, 10-minute videos must be a maximum of 650 MB.
Regarding the content of the video itself, you should pay attention to the following points:
- Introduction The video should be short and get to the heart of the matter quickly.
- Your words should be in a way that people can relate to.
- Use a font color that matches the background of the video while editing the video.
If you are recording your video in portrait mode, it should be in 9:16 format. However, if you want to make your video in landscape mode, you can also keep the same 9:16 ratio.
4- The cover image should be related to the video
The photo cover or Thumbnail of the Instagram videos that you intend to publish is very important. Because the first thing the audience sees before playing your video is the cover photo, and this way the audience decides whether to watch the video or not.
Note that you will not be able to edit the cover photo after the video is released to the public, so we recommend that you take the time to edit and select an attractive, video-related photo beforehand to increase your chances of being seen by a large percentage. Help your content.
The cover photo should be interesting and at the same time have excellent light and colors. You can convert any frame of your favorite video to a cover photo on the video. If you want your video to stay in its original state, you should choose a frame that matches the start of the video.
5. Do not forget the title, description and hashtag
With attractive descriptions of your Instagram videos, proper use of popular hashtags and creative titles, you can increase the number of people who watch your uploaded video on Instagram. It is said that the length of the video title is ideally between 18 and 20 characters. At the same time, the description you write for the video should state what the viewer should expect while watching the video, and also do not forget to give your audience a reason to watch it.
Use video-related hashtags so that those who are not following your Instagram account can find your video. Adding hashtags in the comments section instead of the caption section will increase your traffic.
6. Add a teaser or preview
Before uploading your video, it’s a good idea to post a preview of the video content you want to upload. If you select this option, users without video playback will see 60 seconds of preview in their feed.
This trick may not seem like much at first glance, but it will have a huge impact on increasing interactions as well as increasing audience visits and access.
7- Add subtitles to your Instagram video
Many people hold their phones in their hands, while opening their Instagram page, they travel in taxis, buses, subways, or even parks and streets and watch Instagram videos. If these people do not have access to their headphones at the same time, they will probably not watch and reject your video if they see it.
In these cases, by adding subtitles to your videos, you will pay enough attention to this group of your audience, and in addition, you will be sure that even if your video is in silent mode, the audience can watch your content. All of this will increase the engagement rate on your Instagram account.
8- Focus on making a video collection
One creative way to publish interesting content is to create a series of videos on a specific topic. If this series is interesting and interesting enough, users will be eagerly waiting for the next part of your production content.
Use creative ideas in this regard and use them in making your videos to attract the audience to your serial content. If you are planning to make a series of video series, you must already have a correct and complete strategy in this regard.
9- Make your Instagram videos available in stories and feeds of other social networks
If you use other social networks as well, this is a great opportunity to promote your Instagram videos to reach a wider range of your audience.
You can also share the video you made on your Instagram story or even send a message to your friends about it. You can also share parts of it on Facebook, Snapshot and other social networks.
Fascinate your followers by making a video on Instagram
Creating and creating content for Instagram is a process similar to creating content for a YouTube channel. In order to be able to perform well and, of course, successfully in the production of Instagram videos, first of all, you must engage your audience with your account in order to be successful.
In this article, we wanted to give you an overview of everything you need to produce video content on Instagram so that you can perform better as a content creator in this field. If you are constantly producing video content, you will learn from your mistakes every time and over time, you will produce more professional content each time, and as a result, the number of your audience will increase.
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